12 Sections
24 Lessons
2 Weeks
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Module 1: Introduction to Content Marketing
2
1.1
1.1 What is Content Marketing?
1.2
1.2 How Content Drives Business Growth
Module 2: Understanding Your Audience
2
2.1
2.1 Customer Research Fundamentals
2.2
2.2 Building Audience Personas
Module 3: Content Strategy Development
2
3.1
3.1 Content Goals & Objectives
3.2
3.2 Creating a Content Marketing Strategy
Module 4: Content Planning
2
4.1
4.1 Content Calendars
4.2
4.2 Content Workflow Systems
Module 5: Blog Content Creation
2
5.1
5.1 Writing High-Quality Blog Posts
5.2
5.2 Content Structure & Readability
Module 6: Social Media Content Creation
2
6.1
6.1 Creating Engaging Social Content
6.2
6.2 Content Repurposing Strategies
Module 7: AI Content Creation
2
7.1
7.1 Using AI for Content Research
7.2
7.2 Using ChatGPT for Content Creation
Module 8: Visual Content Marketing
2
8.1
8.1 Creating Graphics with Canva & AI
8.2
8.2 Visual Storytelling Techniques
Module 9: Content Distribution
2
9.1
9.1 Content Promotion Channels
9.2
9.2 Multi-Channel Distribution Strategy
Module 10: Lead Generation Content
2
10.1
10.1 Creating Lead Magnets
10.2
10.2 Content Funnels
Module 11: Content Analytics
2
11.1
11.1 Measuring Content Performance
11.2
11.2 Content Optimization Techniques
Module 12: Content Marketing Growth Strategy
3
12.1
12.1 Scaling Content Production
12.2
12.2 Building Long-Term Authority
12.3
Content Marketing Assignment
2 Weeks
Curriculum
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