12 Sections
24 Lessons
2 Weeks
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Module 1: Introduction to Facebook & Instagram Ads
2
1.1
1.1 Understanding the Meta Advertising Ecosystem
1.2
1.2 How Facebook & Instagram Ads Work
Module 2: Buyer Psychology & Consumer Behavior
2
2.1
2.1 Understanding Customer Psychology
2.2
2.2 Buyer Decision-Making Process
Module 3: Competitor Research & Market Analysis
2
3.1
3.1 Using Meta Ad Library
3.2
3.2 Analyzing Competitor Advertisements
Module 4: Meta Business Setup
2
4.1
4.1 Meta Business Manager Setup
4.2
4.2 Navigating Meta Ads Manager
Module 5: Audience Research & Targeting
2
5.1
5.1 Interest-Based Targeting
5.2
5.2 Location, Language & Device Targeting
Module 6: Custom & Lookalike Audiences
2
6.1
6.1 Creating Custom Audiences
6.2
6.2 Creating Lookalike Audiences
Module 7: Ad Creative Development
2
7.1
7.1 Designing High-Converting Creatives
7.2
7.2 Writing High-Converting Ad Copy
Module 8: Campaign Creation & Setup
2
8.1
8.2 Creating Your First Campaign
8.2
8.1 Campaign Objectives Explained
Module 9: Lead Generation & Sales Campaigns
2
9.1
9.1 Lead Generation Campaigns
9.2
9.2 Sales & Conversion Campaigns
Module 10: Retargeting & Conversion Tracking
2
10.1
10.1 Meta Pixel & Event Tracking
10.2
10.2 Retargeting Strategies
Module 11: A/B Testing & Optimization
2
11.1
11.1 Split Testing Campaigns
11.2
11.2 Campaign Optimization Techniques
Module 12: Scaling & Reporting
3
12.1
12.1 Scaling Winning Campaigns
12.2
12.2 Campaign Reporting & Analytics
12.3
Facebook & Instagram Ads Assignment.
5 Days
Curriculum
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