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Google Ads & PPC Advertising Mastery

Mentored byPulseford
Industry Exposure & Internship Opportunities Powered by NaijaTraffic Group

Course Price

₦450,000₦85,000

NOTE: You have to pass these courses before you can enroll this course.

Industry Experience & Internship Program

Skill Level Beginner Duration 2 weeks 24 Lessons 145 Enrolled Students 2 years access to course

Ready to Launch Your Career?

Upgrade to our Professional Certificate Program for mentorship, industry exposure, and internship opportunities.

Start Full Program →

About This Course

Master Google Ads, Pay-Per-Click (PPC) Advertising, Conversion Tracking, and Campaign Optimization to generate leads, sales, and business growth.

This practical Google Ads & PPC Advertising course is designed to teach students how to create, manage, optimize, and scale profitable advertising campaigns using Google Ads.

You’ll learn how to run Search Ads, Display Ads, Video Ads, Shopping Ads, Remarketing Campaigns, and Performance Max Campaigns while mastering keyword research, audience targeting, bidding strategies, conversion tracking, campaign optimization, and advertising analytics.

Whether you’re a business owner, digital marketer, freelancer, entrepreneur, e-commerce seller, or aspiring PPC specialist, this course provides the practical skills needed to generate measurable results through paid advertising.

By the end of this course, you’ll be able to confidently launch and manage profitable advertising campaigns that increase visibility, leads, conversions, and revenue.

What You'll Learn

Google Ads Fundamentals
Keyword Research for PPC
Search Campaign Creation
Display Advertising
YouTube Video Advertising
Remarketing & Retargeting
Performance Max Campaigns
Conversion Tracking & Analytics

Who this course is for

Business Owners
Entrepreneurs
Freelancers
Digital Marketers
E-commerce Sellers
Marketing Professionals
Students

Tools You'll Use

Google Ads
Google Analytics 4 (GA4)
Google Tag Manager
Google Keyword Planner
Google Merchant Center
Google Looker Studio

Course Curriculum

Curriculum

12 Sections
24 Lessons
2 Weeks

Expand all sectionsCollapse all sections

Module 1: Google Ads Foundations
2 Items
- 1.1
  1.1 Introduction to Google Ads
- 1.2
  1.2 Understanding PPC Advertising
Module 2: Google Ads Account Setup
2 Items
- 2.1
  2.1 Creating Your Google Ads Account
- 2.2
  2.2 Campaign Structure Explained
Module 3: Keyword Research Mastery
2 Items
- 3.1
  3.1 Understanding Search Intent
- 3.2
  3.2 Keyword Research Using Keyword Planner
Module 4: Search Campaign Creation
2 Items
- 4.1
  4.1 Building High-Converting Search Campaigns
- 4.2
  4.2 Creating Effective Ad Groups
Module 5: Writing High-Converting Ads
2 Items
- 5.1
  5.1 Crafting Effective Headlines
- 5.2
  5.2 Writing Persuasive Ad Copy
Module 6: Audience Targeting
2 Items
- 6.1
  6.1 Demographic Targeting
- 6.2
  6.2 Custom Audience Creation
Module 7: Display Advertising
2 Items
- 7.1
  7.1 Google Display Network
- 7.2
  7.2 Display Ad Creation
Module 8: YouTube Advertising
2 Items
- 8.1
  8.1 Introduction to YouTube Ads
- 8.2
  8.2 Creating Video Ad Campaigns
Module 9: Performance Max Campaigns
2 Items
- 9.1
  9.1 Introduction to Performance Max
- 9.2
  9.2 Launching Performance Max Campaigns
Module 10: Conversion Tracking
2 Items
- 10.1
  10.1 Google Analytics Integration
- 10.2
  10.2 Google Tag Manager Setup
Module 11: Campaign Optimization
2 Items
- 11.1
  11.1 Improving Quality Score
- 11.2
  11.2 Reducing Cost Per Conversion
Module 12: Reporting & Scaling
3 Items

Instructor

Pulseford

Pulseford is a leading Digital Marketing and AI training institute helping students, professionals, entrepreneurs, and career changers gain practical skills, real-world experience, and industry exposure required to thrive in today's digital economy.

Frequently Asked Questions

What is Google Ads?

Google Ads is Google's online advertising platform that allows businesses to appear in Google Search results, YouTube, Google Maps, Gmail, and millions of websites across the internet.

What is PPC Advertising?

PPC (Pay-Per-Click) Advertising is a digital marketing model where advertisers pay only when users click on their ads.

Is Google Ads worth learning in 2026?

Yes. Google Ads remains one of the most profitable and in-demand digital marketing skills because businesses constantly need leads, sales, and customers.

Can beginners learn Google Ads?

Absolutely. This course starts from the fundamentals and gradually progresses to advanced campaign management and optimization.

Will I learn YouTube Ads?

Yes. The course includes dedicated lessons on YouTube Advertising and Video Campaign Management.

Does this course cover Google Analytics?

Yes. Students learn Google Analytics 4 (GA4), conversion tracking, reporting, and campaign measurement.

Do I need a website before learning Google Ads?

No. However, having a website helps you apply the concepts more effectively.

Will I learn Performance Max Campaigns?

Yes. Performance Max is covered as a dedicated module because it is one of Google's most important campaign types.

Can freelancers use Google Ads skills to get clients?

Yes. Google Ads Specialists are highly sought after by businesses, agencies, and e-commerce brands worldwide.

Do I receive a certificate?

No. This is a Specialized Course focused on skill acquisition. Professional Certificates are awarded only to students enrolled in Pulseford Business School's Professional Certificate Programs.

NOTE: You have to pass these courses before you can enroll this course.

Industry Experience & Internship Program

Course Price

₦450,000₦85,000

Skill Level Beginner Duration 2 weeks 24 Lessons 145 Enrolled Students 2 Years Access To Course

Ready to Launch Your Career?

Upgrade to our Professional Certificate Program for mentorship, industry exposure, and internship opportunities.

Start Full Program →

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Professional Certificate in Digital Marketing & AI Mastery
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Google Ads & PPC Advertising Mastery

Curriculum

Upgrade to:

Professional Certificate in Digital Marketing & AI Mastery

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Google Ads & PPC Advertising Mastery

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