12 Sections
24 Lessons
2 Weeks
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Module 1: Google Ads Foundations
2
1.1
1.1 Introduction to Google Ads
1.2
1.2 Understanding PPC Advertising
Module 2: Google Ads Account Setup
2
2.1
2.1 Creating Your Google Ads Account
2.2
2.2 Campaign Structure Explained
Module 3: Keyword Research Mastery
2
3.1
3.1 Understanding Search Intent
3.2
3.2 Keyword Research Using Keyword Planner
Module 4: Search Campaign Creation
2
4.1
4.1 Building High-Converting Search Campaigns
4.2
4.2 Creating Effective Ad Groups
Module 5: Writing High-Converting Ads
2
5.1
5.1 Crafting Effective Headlines
5.2
5.2 Writing Persuasive Ad Copy
Module 6: Audience Targeting
2
6.1
6.1 Demographic Targeting
6.2
6.2 Custom Audience Creation
Module 7: Display Advertising
2
7.1
7.1 Google Display Network
7.2
7.2 Display Ad Creation
Module 8: YouTube Advertising
2
8.1
8.1 Introduction to YouTube Ads
8.2
8.2 Creating Video Ad Campaigns
Module 9: Performance Max Campaigns
2
9.1
9.1 Introduction to Performance Max
9.2
9.2 Launching Performance Max Campaigns
Module 10: Conversion Tracking
2
10.1
10.1 Google Analytics Integration
10.2
10.2 Google Tag Manager Setup
Module 11: Campaign Optimization
2
11.1
11.1 Improving Quality Score
11.2
11.2 Reducing Cost Per Conversion
Module 12: Reporting & Scaling
3
12.1
12.1 Google Ads Reporting
12.2
12.2 Scaling Successful Campaigns
12.3
Google Ads & PPC Advertising Assignment
2 Weeks
Curriculum
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