12 Sections
24 Lessons
2 Weeks
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Module 1: Social Media Marketing Foundations
2
1.1
1.1 Introduction to Social Media Marketing
1.2
1.2 Understanding Social Media Platforms
Module 2: Building a Social Media Strategy
2
2.1
2.1 Defining Goals & KPIs
2.2
2.2 Understanding Target Audiences
Module 3: Content Marketing for Social Media
2
3.1
3.1 Creating High-Converting Content
3.2
3.2 Content Formats & Content Types
Module 4: Content Planning & Calendars
2
4.1
4.1 Creating Content Calendars
4.2
4.2 Content Scheduling Workflows
Module 5: Facebook Marketing Mastery
2
5.1
5.1 Facebook Pages & Optimization
5.2
5.2 Facebook Growth Strategies
Module 6: Instagram Marketing Mastery
2
6.1
6.1 Instagram Content Strategy
6.2
6.2 Reels, Stories & Growth Techniques
Module 7: LinkedIn Marketing Mastery
2
7.1
7.1 Personal Branding on LinkedIn
7.2
7.2 LinkedIn Lead Generation
Module 8: TikTok Marketing Mastery
2
8.1
8.1 Understanding TikTok Algorithms
8.2
8.2 Creating Viral Content
Module 9: Community Building & Engagement
2
9.1
9.1 Building Loyal Communities
9.2
9.2 Engagement Strategies
Module 10: Influencer Marketing
2
10.1
10.1 Working With Influencers
10.2
10.2 Influencer Campaign Management
Module 11: Social Media Analytics
2
11.1
11.1 Measuring Performance
11.2
11.2 Reporting & Optimization
Module 12: AI & Future of Social Media
3
12.1
12.1 AI Tools for Social Media
12.2
12.2 Future Trends & Career Opportunities
12.3
Social Media Marketing Strategy Development Assignment
2 Weeks
Curriculum
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